Seed Ventures Blogs
Where your Amazon revenue actually leaks
Marketplace Diagnostics Amazon publishes a report that shows you exactly where your revenue is leaking. It is free, it is first-party, and nearly every brand that opens it reaches the...
Where your Amazon revenue actually leaks
Marketplace Diagnostics Amazon publishes a report that shows you exactly where your revenue is leaking. It is free, it is first-party, and nearly every brand that opens it reaches the...
The New SEO: How Structured Data Is Making E-Co...
AI assistants are replacing search pages for millions of buyers. Here's how SafeCastle used schema markup, FAQ structured data, and 1,051 auto-generated Q&As — costing $3 in API fees —...
The New SEO: How Structured Data Is Making E-Co...
AI assistants are replacing search pages for millions of buyers. Here's how SafeCastle used schema markup, FAQ structured data, and 1,051 auto-generated Q&As — costing $3 in API fees —...
Why Amazon Punishes Passive Sellers — And What ...
Most brands launch on Amazon strong — then step back. Six months later, rankings slip, competitors take the Buy Box, and revenue quietly drops. Amazon is not a "set it...
Why Amazon Punishes Passive Sellers — And What ...
Most brands launch on Amazon strong — then step back. Six months later, rankings slip, competitors take the Buy Box, and revenue quietly drops. Amazon is not a "set it...
You Don't Have a Brand. You Have a Listing.
Most Amazon sellers think they have a brand. They have a logo. A color palette. A product that ships in a box with their name on it. They've enrolled in...
You Don't Have a Brand. You Have a Listing.
Most Amazon sellers think they have a brand. They have a logo. A color palette. A product that ships in a box with their name on it. They've enrolled in...
Walmart Marketplace in 2026: What Amazon Brands...
--- Most Amazon brands have thought about Walmart Marketplace at least once. A few have tried it. Almost none are running it with the same operational discipline they apply to...
Walmart Marketplace in 2026: What Amazon Brands...
--- Most Amazon brands have thought about Walmart Marketplace at least once. A few have tried it. Almost none are running it with the same operational discipline they apply to...
The Real Cost of Managing Your Own Amazon Channel
Most brands that manage their own Amazon channel believe they're saving money. They're not. They're just moving the cost off the income statement and into places that are harder to...
The Real Cost of Managing Your Own Amazon Channel
Most brands that manage their own Amazon channel believe they're saving money. They're not. They're just moving the cost off the income statement and into places that are harder to...