Seed Ventures Blogs
You Don't Have a Brand. You Have a Listing.
Most Amazon sellers think they have a brand. They have a logo. A color palette. A product that ships in a box with their name on it. They've enrolled in...
You Don't Have a Brand. You Have a Listing.
Most Amazon sellers think they have a brand. They have a logo. A color palette. A product that ships in a box with their name on it. They've enrolled in...
Walmart Marketplace in 2026: What Amazon Brands...
--- Most Amazon brands have thought about Walmart Marketplace at least once. A few have tried it. Almost none are running it with the same operational discipline they apply to...
Walmart Marketplace in 2026: What Amazon Brands...
--- Most Amazon brands have thought about Walmart Marketplace at least once. A few have tried it. Almost none are running it with the same operational discipline they apply to...
The Real Cost of Managing Your Own Amazon Channel
Most brands that manage their own Amazon channel believe they're saving money. They're not. They're just moving the cost off the income statement and into places that are harder to...
The Real Cost of Managing Your Own Amazon Channel
Most brands that manage their own Amazon channel believe they're saving money. They're not. They're just moving the cost off the income statement and into places that are harder to...
Amazon 3P vs. 1P: Which Model Is Right for Your...
If you sell on Amazon or are planning to, you'll face a fundamental structural decision: do you sell directly to Amazon as a first-party vendor (1P), or do you sell...
Amazon 3P vs. 1P: Which Model Is Right for Your...
If you sell on Amazon or are planning to, you'll face a fundamental structural decision: do you sell directly to Amazon as a first-party vendor (1P), or do you sell...
TikTok Shop for Brands: What's Actually Working...
TikTok Shop crossed $100 billion in global GMV in 2024. In 2026, it's a primary revenue channel for thousands of brands — not a test, not a trend, not something...
TikTok Shop for Brands: What's Actually Working...
TikTok Shop crossed $100 billion in global GMV in 2024. In 2026, it's a primary revenue channel for thousands of brands — not a test, not a trend, not something...
Why Amazon Brands Plateau — And How a Marketpla...
You launched on Amazon. You got traction. Sales climbed for a while — then they didn't. This is the story of most brands on the platform. Initial momentum gives way...
Why Amazon Brands Plateau — And How a Marketpla...
You launched on Amazon. You got traction. Sales climbed for a while — then they didn't. This is the story of most brands on the platform. Initial momentum gives way...