Seed Ventures Blogs
Walmart Shelf Audition: The shelf is downstream...
A Walmart buyer told one of our brand partners to get listed on Walmart.com, build some history, and come back. The brand read it as a rejection. It was the...
Walmart Shelf Audition: The shelf is downstream...
A Walmart buyer told one of our brand partners to get listed on Walmart.com, build some history, and come back. The brand read it as a rejection. It was the...
The Recommendation Gap: Amazon's AI Selects Pro...
On 13 May 2026, Amazon moved its AI assistant into the main search bar and quietly severed the link between where a product ranks and whether a...
The Recommendation Gap: Amazon's AI Selects Pro...
On 13 May 2026, Amazon moved its AI assistant into the main search bar and quietly severed the link between where a product ranks and whether a...
How to Exit Your Amazon Brand for Maximum Value...
Most Amazon sellers spend years building their brand and about three weeks thinking about how to sell it. That gap is expensive. According to Quiet Light Brokerage's 2025 M&A analysis,...
How to Exit Your Amazon Brand for Maximum Value...
Most Amazon sellers spend years building their brand and about three weeks thinking about how to sell it. That gap is expensive. According to Quiet Light Brokerage's 2025 M&A analysis,...
The Silent Margin Killer: How Amazon Return Rat...
Most Amazon brands watch their sales number. Almost none watch their effective sales number — what's left after returns hit the account. The gap between those two figures is where...
The Silent Margin Killer: How Amazon Return Rat...
Most Amazon brands watch their sales number. Almost none watch their effective sales number — what's left after returns hit the account. The gap between those two figures is where...
Where your Amazon revenue actually leaks
Marketplace Diagnostics Amazon publishes a report that shows you exactly where your revenue is leaking. It is free, it is first-party, and nearly every brand that opens it reaches the...
Where your Amazon revenue actually leaks
Marketplace Diagnostics Amazon publishes a report that shows you exactly where your revenue is leaking. It is free, it is first-party, and nearly every brand that opens it reaches the...
The New SEO: How Structured Data Is Making E-Co...
AI assistants are replacing search pages for millions of buyers. Here's how SafeCastle used schema markup, FAQ structured data, and 1,051 auto-generated Q&As — costing $3 in API fees —...
The New SEO: How Structured Data Is Making E-Co...
AI assistants are replacing search pages for millions of buyers. Here's how SafeCastle used schema markup, FAQ structured data, and 1,051 auto-generated Q&As — costing $3 in API fees —...