Marketplace Advertising

Advertising that actually works.

Our patented tech helps you grow faster—and smarter. Because we only win when you do.

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Marketplace advertising

Make sure your ad spend pays off.

Most ad providers make more when you spend more. We don't. Our model is designed to reward performance, not just increased budgets. With patented tech and our proprietary metric, True ROAS™, we help you invest where it counts: finding new customers, improving organic rank, and driving real incremental growth.

When you win, we win. That's how it should be.

They care about your spend
They care about your spend.
We care about your growth
We care about your growth.

True ROAS™:
Your metric for true growth.

Relying on ROAS often inflates performance by over-attributing sales to ads, wasting your budget and leaving you with a misleading sense of success. At Seed Ventures, we use True ROAS™—our patented metric that reveals your advertising's incremental impact by accounting for the true drivers and detractors of growth.

What does True ROAS™ reveal?

Identify and Eliminate Profit Detractors

Use True ROAS™ to uncover and act on issues like cannibalization and returns, which are masking your ad spend's true profitability.

Maximize Impact with Growth Accelerators

Strategically focus your ad budget on what truly matters, leveraging accelerators like Customer Lifetime Value and Organic Rank to drive new customers and build a sustainable brand presence.

True ROAS

Your Supporting Cast

A full team of specialists working behind every campaign to maximize performance across every channel.

Advertising

On-and-off marketplace advertising efficiently accelerating and fueling long-term sales growth.

  • Strategy
  • Campaign development
  • Performance reporting
  • Optimization
  • Search
  • Social
  • Programmatic
  • SEO
Analytics

Data-driven insights and analyses for fact-based marketing growth strategies.

  • Reporting
  • Optimization
  • Performance Measurement
  • Customer Segmentation
  • Trend Analysis
  • Predictive Analytics
Data Science

Advanced modeling and intelligence to drive smarter campaign decisions at scale.

  • Machine Learning Models
  • Predictive Modeling
  • Natural Language Processing
  • Data Mining
  • Experimentation Design
Data Engineering

Robust infrastructure and data pipelines to support seamless data flow across every platform.

  • Data Pipeline Development
  • ETL Processes
  • Data Warehousing
  • Cloud Integration
  • Data Quality Assurance
  • Real-time Data Processing
Data Intelligence

Portfolio spend analysis

Predictable performance across SKUs

Make every dollar count. With 46T+ data points at our fingertips, we analyze your full product portfolio across DTC, retail, and Amazon to find the highest-ROI opportunities.

By tying insights to specific SKUs, we help you shift spend where it drives sustainable growth. No more guesswork, just data-backed precision.

Portfolio spend analysis
Amazon Marketing Cloud

AMC unlocked

Most agencies use AMC for surface-level reporting. We go deeper, using AMC to power:

  • Advanced audience segmentation (lookalikes, seed groups, high-value shoppers)
  • Clean room traffic & conversion analysis
  • First-touch, last-touch, and custom attribution
  • Path-to-conversion analysis for every ad type
  • Incrementality tracking to prove what's truly working

This isn't just analytics—it's a roadmap for smarter investment across the funnel.

AMC unlocked
CLTV

Customer lifetime value

Maximize long-term profitability

We integrate your DTC, Amazon, and retail data to paint a full picture of your customers' journey. With that unified view, we help you:

  • Analyze CLTV by channel, product, or customer segment
  • Identify and retain high-value shoppers
  • Reduce acquisition waste and improve margin
  • Strategically position spend to drive lifetime growth, not one-time wins
Customer lifetime value
Privacy-First Intelligence

Clean rooms: Secure, connected, insight-driven

Clean rooms aren't just buzz—they're essential to our data strategy. We use them to securely connect data across platforms, giving you:

  • Cross-channel conversion tracking
  • Insights into where customers shop and how often
  • Clear visibility into the overlap between DTC, retail, and marketplaces
  • Smarter media planning with zero blind spots

You get insights others miss—all with privacy built in.

Clean rooms
Competitive Intelligence

Market share intelligence

Know where you stand and how to win

Market share is your growth potential. We track share by SKU across marketplaces and channels, so you know:

  • Where you're leading, lagging, or poised to grow
  • How competitive your pricing, content, and ads really are
  • Where to double down to outpace the competition

We're not just helping you grow, we're helping you win.

Market share intelligence

"Our marketplace business finally has momentum. Month after month, we're outpacing competitors and still just getting started."

CM — Head of Operations
Get Started

Ready to grow on marketplaces?
See what we can do for your brand.

Turn advertising into your biggest growth lever. Seed Ventures' patented tech and performance-first model means we only win when you do.

Frequently asked questions
Seed Ventures provides technology-enabled marketplace advertising and growth solutions designed to help brands launch, scale, and win on Amazon and beyond using our patented True ROAS™ metric.
Middle Mile is our end-to-end logistics service that bridges the gap between your supplier and fulfillment center — handling freight, customs, and inbound routing to minimize fees and lead times.
By controlling the supply chain, we gain data visibility that helps us improve forecasting, reduce stockouts, and align ad spend with actual inventory availability — a complete growth system.
Timelines vary based on origin and service level, but our routing logic is designed to hit your SLA targets. Typical domestic inbound processing is 2–5 business days after receipt.
Pricing is based on volume, service level, and route — our team builds a custom cost model for each client to ensure we're optimizing both speed and cost at every step.
Beyond advertising, we offer full marketplace management, brand protection, content optimization, international expansion, TikTok Shop management, prep & fulfillment, and advanced analytics.